Sell your personal network

Your family and friends is the people who trust you most. They will also be the easiest to 'convert'. This does not mean that you have to harass everyone in your family, but it will allow you to practice your commercial speech and test the images and texts that work best to take the plunge. Do not hesitate to confront the members of your network to your website to see how they navigate.

Organize a contest and samples

Promotions or free samples are always good ways to attract undecided prospects. Although it should not be abused at the risk of reducing its margin drastically, it is a good technique to start sales online and increase the virility of your offer. Promotions will allow you to increase traffic to your website and your product pages.

Sell to your friends via social networks

You already have your first sales and it is now time to target the 'influencers', the most active people on social networks.

Step one: review the connections in your first circle and identify people who are interested in your industry. For this you can use the search bar of Facebook (social graph search) and carry out a search Google way on the keywords and phrases that interest you.

Once 'influencers' have been identified, contact them personally to ask for their opinion on your product. Offer them a discount in exchange for sharing your product page.

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